Best and Most Popular CRM Apps 2023 to Grow Your Business

CRM Apps – Along with the development of technology in today’s digital business era, applications and software have become irreplaceable partners in business management. One that gets the spotlight is the Customer Relationship Management (CRM) Application. If you’re looking for an effective way to manage customer relationships and grow your business, there’s nothing better than harnessing the power of CRM Apps.

What is CRM?

Before we get into the list of the most popular CRM Apps of 2023, let’s first understand what exactly CRM is. CRM stands for Customer Relationship Management, which is an approach and strategy in business that focuses on managing and improving customer relationships. CRM applications allow you to collect, organize, and analyze customer data so that you can provide better service, increase sales, and strengthen customer loyalty.

Benefits of Using CRM Applications

CRM applications provide various benefits for managing your business. You can manage scheduled meetings with customers, track communication history, send scheduled emails, and even record important notes in one integrated platform. That way, you can optimize your efforts in building better relationships with your customers.

Examples of Most Popular CRM Applications

HubSpot: For those of you who are using a CRM Application for the first time, HubSpot is the perfect choice. With an easy-to-understand interface, you can manage up to one million contacts and perform various important functions such as email sending and schedule management. More interestingly, HubSpot offers a free service with no limitations, so you can experience its benefits at no cost.

Contact Constant: Not only for digital marketing strategies, Contact Constant can also act as a CRM App. You can manage customer information, products, as well as delivery schedules with accuracy. This is a great solution if you want to combine your marketing and customer management efforts in one platform.

Pipedrive: If you’re looking for a robust CRM App that’s ready to help you manage your customer database, Pipedrive could be an option. Although a paid version is available, you can try the free version through the free trial facility. This lets you evaluate whether Pipedrive is suitable for your business needs.

GreenRope: GreenRope offers a comprehensive solution with a focus on sales, operations, and marketing. While some features require a paid subscription, you can start by trying the free trial version to see if this is the right CRM App for your business.

Freshsales: Freshsales is suitable for MSMEs and small businesses. With affordable prices, you can manage your customers and sales efficiently. It also offers a 21-day free trial period to help you experience the benefits before subscribing.

Drip: Drip, while sounding simple, has strong integrations with popular online stores like Shopify and WooCommerce. This makes it an attractive option for businesses looking to combine customer management with e-commerce. You can try the free trial version for 14 days before deciding on a paid subscription.

Salesforce: Salesforce is one of the big players in the world of CRM Apps. With a wide range of features including cloud-based sales, marketing, and customer service, Salesforce offers solutions that are suitable for different types of businesses. You can check out a live demo before trying the service for free for 30 days.


In an increasingly complex and competitive business world, CRM Apps are becoming an indispensable tool. From the various options available, such as HubSpot which is suitable for beginners, Pipedrive which offers paid customer management, to Salesforce with various excellent features, you can choose the one that best suits your business needs. Don’t hesitate to try the free trial version or free services offered, so you can experience the benefits firsthand before making a decision. By utilizing the best CRM Application, you will strengthen relationships with customers and achieve success in growing your business.